Quality Meats

Quality Meats

by | Feb 11, 2026

Quality Meats is a classic modern American steakhouse in Midtown Manhattan celebrated for its expertly prepared premium cuts, inventive riffs on steakhouse staples, and lively yet refined energy. A short cab ride from the Javits Center, Quality Meats strikes a balance...
Butter

Butter

by | Feb 11, 2026

Butter is a long-time New York favorite helmed by Food Network’s Alex Guarnaschelli, serving seasonally inspired American cuisine. The menu includes rich favorites that blend comfort and polish, like braised short ribs, rack of lamb, and gnocchi “mac & cheese.”...
Mari

Mari

by | Feb 9, 2026

Mari is a Michelin-recognized, chef-driven restaurant in Hell’s Kitchen where Korean hand rolls are reimagined through an artful, multi-course tasting menu that blends tradition and contemporary technique with seasonal precision. Its intimate vibe, with counter...
Pure Thai Cookhouse

Pure Thai Cookhouse

by | Feb 9, 2026

Pure Thai Cookhouse is a local favorite Thai restaurant celebrated for authentic, shophouse-style Thai cooking with standout handmade noodles and vibrant stir-fries that bring bold, regional flavors to the city. Its casual, lively atmosphere and approachable price...
Old John’s Luncheonette

Old John’s Luncheonette

by | Feb 9, 2026

If you’re looking for a classic New York diner feel, you can get it just a short cab ride from the Javits Center at Old John’s Luncheonette on the Upper West Side. This diner has served generations of New Yorkers with American fare,...
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Our Framework

Understand.

During this phase, we work to step away from any assumptions and guesses about what our customers needs, and let our research findings inform our decision-making. We learn more about our customers, their problems, wants, and needs, and the environment or context in which they will use the solution we offer.

Our Framework

Define.

During the Define phase, we analyze our research findings from the Understand phase and determine what is the most important problem to solve — and why. This step defines the goal. Then we can give a clear problem statement, describing what our customers’ needs are that we are trying to solve, making sure that we heard and defined their problem correctly.

Our Framework

Solve.

This phase is an important part of the discipline in our process. People often settle for the first solution, but the most obvious solution is often not the right one. During the Solve phase, we brainstorm collaboratively with multiple stakeholders to generate many unique solutions. We then analyze our potential solutions and make choices about which are the best to pursue based on learnings in the Understand phase.

Our Framework

Build & Test.

This phase is critical in developing the right solution to our customers’ problem. An organized approach to testing can help avoid rework and create exceptional outcomes. Starting small and testing the solution, we iterate quickly, before deploying solutions across the entire project.

Our Framework

Act.

During this phase, the hard work of prior phases comes to life in our customers’ best solution. The research, collaboration, and testing performed prior to project kick-off ensure optimal results.

Our Framework

Feedback.

At the project completion, we convene all stakeholders to discuss what went well, what could have been better, and how we might improve going forward. We call these meetings “Retrospectives,” and we perform them internally as a project team, and with our external customers. The Retrospective is one of the most powerful, meaningful tools in our framework.

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