Schmackary’s

Schmackary’s

by | Feb 16, 2026

Schmackary’s is a beloved NYC cookie shop known for its fun, oversized, freshly-baked cookies in playful flavors. The cheerful vibe and counter-service convenience make it perfect for a mid-afternoon sugar boost or a casual treat after a long day of sessions. 0.5...
Van Leeuwen Ice Cream

Van Leeuwen Ice Cream

by | Feb 16, 2026

Van Leeuwen scoop shops are known for their creamy, artisanal ice creams, and wide range of inventive flavors, from classic vanilla to mango sticky rice. This Hudson Yards location is a short walk from the Javits Center and the perfect place to satisfy your sweet...
Vito’s Slices & Ices

Vito’s Slices & Ices

by | Feb 16, 2026

Vito’s Slices & Ices serves a delicious bite of nostalgia in the form of classic New York pizza styles and refreshing Italian ices. Whether you’re in the mood for a round pie or a grandma-style slice (or even some garlic knots) Vito’s has you...
42nd Street Pizza

42nd Street Pizza

by | Feb 16, 2026

When that urge to get a big, foldable New York-Style slice of pizza hits you at Legalweek, this is the place to go. A less than 10-minute walk from the conference’s entrance, 42nd Street Pizza serves up classic slices in a mom & pop establishment...
Junior’s Restaurant & Bakery

Junior’s Restaurant & Bakery

by | Feb 16, 2026

Junior’s is an iconic Midtown institution known across the city and beyond for its rich, classic New York-style cheesecake. While the cheesecake is the star of the show, the lively atmosphere and hearty American comfort fare make it a fun treat, whether...
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Our Framework

Understand.

During this phase, we work to step away from any assumptions and guesses about what our customers needs, and let our research findings inform our decision-making. We learn more about our customers, their problems, wants, and needs, and the environment or context in which they will use the solution we offer.

Our Framework

Define.

During the Define phase, we analyze our research findings from the Understand phase and determine what is the most important problem to solve — and why. This step defines the goal. Then we can give a clear problem statement, describing what our customers’ needs are that we are trying to solve, making sure that we heard and defined their problem correctly.

Our Framework

Solve.

This phase is an important part of the discipline in our process. People often settle for the first solution, but the most obvious solution is often not the right one. During the Solve phase, we brainstorm collaboratively with multiple stakeholders to generate many unique solutions. We then analyze our potential solutions and make choices about which are the best to pursue based on learnings in the Understand phase.

Our Framework

Build & Test.

This phase is critical in developing the right solution to our customers’ problem. An organized approach to testing can help avoid rework and create exceptional outcomes. Starting small and testing the solution, we iterate quickly, before deploying solutions across the entire project.

Our Framework

Act.

During this phase, the hard work of prior phases comes to life in our customers’ best solution. The research, collaboration, and testing performed prior to project kick-off ensure optimal results.

Our Framework

Feedback.

At the project completion, we convene all stakeholders to discuss what went well, what could have been better, and how we might improve going forward. We call these meetings “Retrospectives,” and we perform them internally as a project team, and with our external customers. The Retrospective is one of the most powerful, meaningful tools in our framework.

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