Ci Siamo

Ci Siamo

by | Feb 9, 2026

Ci Siamo is an Italian restaurant known for marrying traditional flavors with live-fire cooking, house-made pastas, and an excellent wine list. Just a 15-minute walk from the Javits Center, you’ll find options like wood-fired whole trout or caramelized onion tortas in...
Altair NYC

Altair NYC

by | Feb 9, 2026

Altair NYC is a stylish rooftop restaurant and bar perched on The Edge at Hudson Yards. Elevated New American fare meets breathtaking skyline and river views, making it a compelling pick for a memorable dinner or drinks. Altair NYC is well-suited to small groups...
Peak with Priceless

Peak with Priceless

by | Feb 9, 2026

Peak with Priceless Restaurant & Bar sits atop 30 Hudson Yards on the 101st floor. It pairs stunning panoramic views of New York City with a thoughtfully crafted modern American menu, making it a standout choice for an elevated business dinner or special client...
Mercado Little Spain

Mercado Little Spain

by | Feb 9, 2026

Mercado Little Spain is a sprawling Spanish culinary destination by Chef José Andrés in Hudson Yards that brings the vibrant spirit of Spanish markets and tapas culture to New York, with everything from quick bites and kiosk-style treats to full-service restaurants...
BONDST Hudson Yards

BONDST Hudson Yards

by | Mar 14, 2025

BONDST is an elegant Japanese restaurant in Hudson Yards that blends traditional fare with modern Asian and European influences, anchored by polished sushi, inventive small plates, and elevated cocktails. With a stylish interior and a lively yet refined vibe, it leans...
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Our Framework

Understand.

During this phase, we work to step away from any assumptions and guesses about what our customers needs, and let our research findings inform our decision-making. We learn more about our customers, their problems, wants, and needs, and the environment or context in which they will use the solution we offer.

Our Framework

Define.

During the Define phase, we analyze our research findings from the Understand phase and determine what is the most important problem to solve — and why. This step defines the goal. Then we can give a clear problem statement, describing what our customers’ needs are that we are trying to solve, making sure that we heard and defined their problem correctly.

Our Framework

Solve.

This phase is an important part of the discipline in our process. People often settle for the first solution, but the most obvious solution is often not the right one. During the Solve phase, we brainstorm collaboratively with multiple stakeholders to generate many unique solutions. We then analyze our potential solutions and make choices about which are the best to pursue based on learnings in the Understand phase.

Our Framework

Build & Test.

This phase is critical in developing the right solution to our customers’ problem. An organized approach to testing can help avoid rework and create exceptional outcomes. Starting small and testing the solution, we iterate quickly, before deploying solutions across the entire project.

Our Framework

Act.

During this phase, the hard work of prior phases comes to life in our customers’ best solution. The research, collaboration, and testing performed prior to project kick-off ensure optimal results.

Our Framework

Feedback.

At the project completion, we convene all stakeholders to discuss what went well, what could have been better, and how we might improve going forward. We call these meetings “Retrospectives,” and we perform them internally as a project team, and with our external customers. The Retrospective is one of the most powerful, meaningful tools in our framework.

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